CupoNation is launching in New Zealand

  • 28 May 2018
  • by Cuponation

Global Savings Group, a leading global provider of Commerce Content Solutions, is launching its premium discount code portal, CupoNation, in New Zealand, bringing large discounts and savings opportunities to all online shoppers across the country.

Munich/Wellington, May 29, 2018 – The Global Savings Group (GSG), a leading global provider of Commerce Content Solutions, launches its premium discount code portal CupoNation in New Zealand. Savvy shoppers in New Zealand can reach the website via

The Global Savings Group, founded in Munich in 2012, is currently operating over 100 digital portals and tools in 23 countries around the world. Its portals connect commerce to content, offering product discovery, recommendations, deals, and discounts, which, in turn, help consumers to make smarter shopping decisions by connecting them to relevant offerings, provided by their favorite retailers and brands.

The CupoNation brand is already present in 20 markets around the globe. In Asia Pacific it has already been launched in Singapore (2013), Australia (2014), Malaysia (2016), and in Indonesia (2018). By launching in New Zealand, the GSG is continuing its growth strategy in Asia Pacific, Oceania, and beyond.

Igor Shapiro, Managing Director Asia Pacific and Oceania, says “We are constantly exploring growth opportunities that allow us to offer savvy shoppers worldwide the best deals and discounts, helping them to save on purchases from their favourite retailers. New Zealand has a rapidly growing economy with a fast-growing e-commerce market. Thus bringing our service to New Zealand, and adding a globally proven commerce content solution to the local ecosystem, is a logical step for us.”

The Google Consumer Barometer Survey shows that 86 percent of New Zealand’s population accesses the internet daily for private reasons, spending on average about 6 hours a day online via any device. Almost every tenth online shopper in New Zealand searched for coupons and promotions, helping to make their online purchase decision, the Google Consumer Barometer Survey reveals.

Marko Stricevic, Operational Lead Global Savings Group Asia Pacific and Oceania, adds “CupoNation is gaining popularity in the Pacific markets. We will not only bring value to the local online shoppers but also retailers and brands will profit. We see promising market potential and high spending potential. Our aim is to generate significant value by attracting savvy shoppers to their portals, thereby increasing consumer base and revenues. We are confident about becoming the leading discount code portal in New Zealand in the next months.”

Although online shopping is still only a small proportion of the retail market, making up roughly 7.6 percent of total retail, online retail is growing rapidly in New Zealand. According to BNZ’s Online Retail Index, annual national online spending is estimated at $4.2 billion (excl GST) (US$ 2.96 billion). Last month New Zealanders spent about $200 million (US$ 140 million) on domestic retailers and $150 million (US$ 105 million) on international retailers.

A recent survey of the International Post Corporation found that China (32%), USA (24%), and Australia (20%) are the leading countries for New Zealanders to purchase abroad. Spending on overseas sites was especially strong in November 2017, particularly in electronics, reflecting a greater awareness of international retail events like Black Friday and Singles Day, that are heavily penetrating local retail markets.

Andreas Fruth, Managing Director and Co-Founder of the Global Savings Group, adds “We want to create connections to transform global digital commerce. Our aim is to help millions of consumers around the world to make better shopping decisions and advertisers to establish direct links to their consumers, by providing aggregated access to audiences across portals and markets. By launching CupoNation in New Zealand, we are strengthening our position in the Asian Pacific markets as well as further improving our position as a global leading provider of commerce content solutions.”

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About CupoNation
CupoNation is a leading operator of online savings portals that enable users to discover the best opportunities to save from all stores and brands across all categories from anywhere around the globe. The company’s team of savings experts looks high and low for deals, bargains, coupons, sales events, and discount products. CupoNation collects all available potential savings information from online stores into one website and enables millions of customers to save significantly on their everyday online shopping each month. CupoNation generates significant value for e-commerce players and advertisers as they gain the opportunity to approach their customers on multiple channels, covering a wider range of topics, driving traffic, and increasing revenue.
CupoNation was founded by Gerhard Trautmann, Adrian Renner, and Andreas Fruth in 2012. CupoNation operates in 20 countries with discounts from about 20 000 online stores and brands. CupoNation is part of the Global Savings Group, a global leading commerce content platform.

About Global Savings Group
Global Savings Group (GSG) is a leading Commerce Content platform operating 100+ digital portals and tools, that offer the right mix of product discovery, recommendations, deals, and discounts to help consumers make smarter shopping decisions while enabling advertisers to reach high-intent users at scale, and the world‘s most well-known publishers to unlock the real value of their audiences and assets.
Founded in 2012, GSG today creates and funnels 1.5+ million purchase intents per month across 20+ markets worldwide. To find out more about how GSG is transforming the way consumers buy, brands sell, and digital publishers earn – one transaction at a time –, go to